Founder objections
The five questions a founder asks once, answered directly.
Tallymark pricing, Tallymark integrations, data isolation, onboarding, and the exceptions engine — five short answers, each linked to the surface that proves it.
The honest comparator is not a software seat — it is a person. A full-time operations hire runs $5,000–7,000 per month fully loaded (salary, benefits, equipment, recruiting fees amortised); a part-time bookkeeper still lands $300–800 per month and only covers the bookkeeping slice. $79/month buys the watch that a $6,000/month hire would do between meetings — without the recruiting loop, the management overhead, or the coverage gap when that person is on leave.
Live today: QuickBooks, Gmail, Slack, Notion, Linear (read-only). The set stays small on purpose — more does not mean better — but a request from a paying customer advances the queue. On the near-term roadmap: HubSpot (CRM), Stripe (cash position), and Google Calendar (deadline detection).
The exceptions engine ships as deterministic rules — a classifier, a threshold table, and a short-windowed pattern counter. Nothing in production reads tenant content for model training, fine-tuning, or eval. Token scopes are read-only from day one, so the worst-case blast radius of a credential leak is "reads continue to work, but no writes were ever possible." Tenant rows never share a primary-key space with another tenant.
Two short steps. Step one: OAuth-connect the five tools from inside the workspace — no installer, no code, no engineering ticket. Step two: set two thresholds using the recommended bands. The first brief appears after the next scheduled weekly run of the engine — Mondays at 08:00 local time per the operational cron — not the moment you finish setup. There is no sales call and no implementation engineer; the workspace is self-serve end to end.
Accuracy
How does Tallymark flag exceptions — and what is honest about the brief?
Nothing leaves the workspace automatically. The exceptions pipeline produces every output as a draft — visibly labelled DRAFT in the workspace reading view at /app/brief — and the workspace owner must approve each brief before any outbound notification fires. Defaults are picked from a benchmark of founder-led finance teams: a $5,000 cash swing, a 48-hour deadline buffer, and a three-occurrence weekly pattern. A quiet week is a confirmed signal, not a black-box silence.